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The Industry Shift: From Relaxation to Results For decades, the "facial" was synonymous with a quiet room, some scented steam, and a relaxing massage. While there will always be a place for pampering, the market has fundamentally shifted. Today’s clients aren't just looking for an hour of relaxation—they are looking for a Skin Transformation. With the rise of social media transparency and "skin-fluencers," clients are more educated than ever. They understand active ingredient